FROM ZERO TO HERO

FROM ZERO TO HERO

Web Design Case Study for RC Generators and Electric

Web Design Case Study for RC Generators and Electric

A behind-the-scenes look at our redesign of RC Generators and Electric’s website using Framer. By blending powerful visual storytelling with a clean, responsive layout, we created a digital experience that reflects their reputation for reliability and expertise. From showcasing their residential and commercial generator installations to integrating quote request forms and service breakdowns, the new site positions RC Generators and Electric as a trusted leader in backup power and electrical solutions.

A behind-the-scenes look at our redesign of RC Generators and Electric’s website using Framer. By blending powerful visual storytelling with a clean, responsive layout, we created a digital experience that reflects their reputation for reliability and expertise. From showcasing their residential and commercial generator installations to integrating quote request forms and service breakdowns, the new site positions RC Generators and Electric as a trusted leader in backup power and electrical solutions.

NOTE - SCROLL DOWN TO SEE HOW - A 2025 PROJECT
Contact Form Rendering
Contact Form Rendering
Contact Form Rendering

Client

RC Generators & Electric

CAtegory

Website Development

TALENT

Jack Carmignani

Product Duration

4 Weeks

DESIGNING

RC Generators and Electric approached us with a clear objective: craft a website that channels the raw power and precision of their work. Known for installing backup power systems that kick in when it matters most, their new site needed to reflect that same sense of readiness and energy. We leaned into a bold lightning-inspired theme, incorporating striking visuals, charged animations, and dark-toned gradients that mimic a storm just before it breaks. This creative direction wasn’t just for show, it reinforced their commitment to reliability, urgency, and technical excellence, making every interaction feel like flipping the switch on peace of mind.

RC Generators and Electric approached us with a clear objective: craft a website that channels the raw power and precision of their work. Known for installing backup power systems that kick in when it matters most, their new site needed to reflect that same sense of readiness and energy. We leaned into a bold lightning-inspired theme, incorporating striking visuals, charged animations, and dark-toned gradients that mimic a storm just before it breaks. This creative direction wasn’t just for show, it reinforced their commitment to reliability, urgency, and technical excellence, making every interaction feel like flipping the switch on peace of mind.

RC Generators and Electric approached us with a clear objective: craft a website that channels the raw power and precision of their work. Known for installing backup power systems that kick in when it matters most, their new site needed to reflect that same sense of readiness and energy. We leaned into a bold lightning-inspired theme, incorporating striking visuals, charged animations, and dark-toned gradients that mimic a storm just before it breaks. This creative direction wasn’t just for show, it reinforced their commitment to reliability, urgency, and technical excellence, making every interaction feel like flipping the switch on peace of mind.

DEVELOPMENT

RC Generators and Electric’s development process was built around smart systems and scalability. Using Framer as the foundation, we connected dynamic CMS content directly to Google Sheets, allowing their team to track and manage leads effortlessly in real time. We also integrated AI-generated visuals to give each service section a bold, modern edge, creating a visually immersive experience without sacrificing load speed. From form submissions that auto-log into internal systems to responsive components that adapt across devices, the entire build was designed to work as hard as they do, automated, streamlined, and always ready for what’s next.

RC Generators and Electric’s development process was built around smart systems and scalability. Using Framer as the foundation, we connected dynamic CMS content directly to Google Sheets, allowing their team to track and manage leads effortlessly in real time. We also integrated AI-generated visuals to give each service section a bold, modern edge, creating a visually immersive experience without sacrificing load speed. From form submissions that auto-log into internal systems to responsive components that adapt across devices, the entire build was designed to work as hard as they do, automated, streamlined, and always ready for what’s next.

RC Generators and Electric’s development process was built around smart systems and scalability. Using Framer as the foundation, we connected dynamic CMS content directly to Google Sheets, allowing their team to track and manage leads effortlessly in real time. We also integrated AI-generated visuals to give each service section a bold, modern edge, creating a visually immersive experience without sacrificing load speed. From form submissions that auto-log into internal systems to responsive components that adapt across devices, the entire build was designed to work as hard as they do, automated, streamlined, and always ready for what’s next.

RC Generators and Electric Home Page on Mobile
RC Generators and Electric Home Page on Mobile
RC Generators and Electric Home Page on Mobile
RC Generators Service Page on Mobile
RC Generators Service Page on Mobile
RC Generators Service Page on Mobile

PROBLEMS

The process of building RC Generators and Electric’s site was mostly smooth, with a clear vision and strong collaboration from their team. The biggest challenge was finding a way to position them as an industry leader in both innovation and creative solutions, while still maintaining the trust and professionalism that defines their work. It wasn’t just about showing what they do, but highlighting how they do it differently. Crafting a visual and narrative identity that felt forward-thinking, without losing the grounded reliability their clients count on, became a key focus throughout the project.

The process of building RC Generators and Electric’s site was mostly smooth, with a clear vision and strong collaboration from their team. The biggest challenge was finding a way to position them as an industry leader in both innovation and creative solutions, while still maintaining the trust and professionalism that defines their work. It wasn’t just about showing what they do, but highlighting how they do it differently. Crafting a visual and narrative identity that felt forward-thinking, without losing the grounded reliability their clients count on, became a key focus throughout the project.

The process of building RC Generators and Electric’s site was mostly smooth, with a clear vision and strong collaboration from their team. The biggest challenge was finding a way to position them as an industry leader in both innovation and creative solutions, while still maintaining the trust and professionalism that defines their work. It wasn’t just about showing what they do, but highlighting how they do it differently. Crafting a visual and narrative identity that felt forward-thinking, without losing the grounded reliability their clients count on, became a key focus throughout the project.

About Us Rendering
About Us Rendering
About Us Rendering

SOLUTIONS

We approached RC Generators and Electric’s site with a clear goal: create a platform that feels modern, trustworthy, and built for action. Using Framer, we designed a bold, lightning-inspired interface that highlights their core services while keeping navigation simple and intuitive. Lead capture forms were directly connected to Google Sheets, giving their team real-time access to inquiries without the need for manual tracking.

To emphasize their forward-thinking approach, we integrated AI-generated imagery and interactive service sections that explain complex offerings in a visually engaging way. The final product is a streamlined, professional site that builds credibility, supports growth, and gives clients confidence from the first click.

We approached RC Generators and Electric’s site with a clear goal: create a platform that feels modern, trustworthy, and built for action. Using Framer, we designed a bold, lightning-inspired interface that highlights their core services while keeping navigation simple and intuitive. Lead capture forms were directly connected to Google Sheets, giving their team real-time access to inquiries without the need for manual tracking.

To emphasize their forward-thinking approach, we integrated AI-generated imagery and interactive service sections that explain complex offerings in a visually engaging way. The final product is a streamlined, professional site that builds credibility, supports growth, and gives clients confidence from the first click.

We approached RC Generators and Electric’s site with a clear goal: create a platform that feels modern, trustworthy, and built for action. Using Framer, we designed a bold, lightning-inspired interface that highlights their core services while keeping navigation simple and intuitive. Lead capture forms were directly connected to Google Sheets, giving their team real-time access to inquiries without the need for manual tracking.

To emphasize their forward-thinking approach, we integrated AI-generated imagery and interactive service sections that explain complex offerings in a visually engaging way. The final product is a streamlined, professional site that builds credibility, supports growth, and gives clients confidence from the first click.

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