📢 CONTACT US FOR A FREE AUDIT, CONSULTATION, OR BRAND ANALYSIS. WE WANT TO HELP HOWEVER WE CAN 🏁 BUILD YOUR BRAND, SELL THE WOW FACTOR, AND LET US DO THE THINKING AHEAD 🧠
📢 CONTACT US FOR A FREE AUDIT, CONSULTATION, OR BRAND ANALYSIS. WE WANT TO HELP HOWEVER WE CAN 🏁 BUILD YOUR BRAND, SELL THE WOW FACTOR, AND LET US DO THE THINKING AHEAD 🧠
📢 CONTACT US FOR A FREE AUDIT, CONSULTATION, OR BRAND ANALYSIS. WE WANT TO HELP HOWEVER WE CAN 🏁 BUILD YOUR BRAND, SELL THE WOW FACTOR, AND LET US DO THE THINKING AHEAD 🧠
REGULATED MADE EASY
REGULATED MADE EASY
Web Design Case Study for Midwest Famous THC
Web Design Case Study for Midwest Famous THC
A behind-the-scenes look at our buildout of Midwest Famous, a THC cocktail and edible brand with bold flavor and western personality. We designed a sleek, compliant website that balances playful branding with strict regulatory requirements, including dynamic tax rates and state-based shipping restrictions, ensuring both style and compliance from product page to checkout.
A behind-the-scenes look at our buildout of Midwest Famous, a THC cocktail and edible brand with bold flavor and western personality. We designed a sleek, compliant website that balances playful branding with strict regulatory requirements, including dynamic tax rates and state-based shipping restrictions, ensuring both style and compliance from product page to checkout.
NOTE - SCROLL DOWN TO SEE HOW - A 2025 PROJECT
Client
RC Generators & Electric
CAtegory
Website Development
TALENT
Jack Carmignani
Product Duration
12 Weeks
DESIGNING
For Midwest Famous, we built a bold, high-converting Shopify site that brings their THC gummies and drinks to life while staying fully compliant. The design process focused on vibrant visuals, intuitive navigation, and a frictionless checkout experience that accounts for tax rates and shipping laws by state. As part of an ongoing web retainer, we continued refining the site over three months, optimizing performance, enhancing user experience, and adapting to evolving regulatory needs.
For Midwest Famous, we built a bold, high-converting Shopify site that brings their THC gummies and drinks to life while staying fully compliant. The design process focused on vibrant visuals, intuitive navigation, and a frictionless checkout experience that accounts for tax rates and shipping laws by state. As part of an ongoing web retainer, we continued refining the site over three months, optimizing performance, enhancing user experience, and adapting to evolving regulatory needs.
For Midwest Famous, we built a bold, high-converting Shopify site that brings their THC gummies and drinks to life while staying fully compliant. The design process focused on vibrant visuals, intuitive navigation, and a frictionless checkout experience that accounts for tax rates and shipping laws by state. As part of an ongoing web retainer, we continued refining the site over three months, optimizing performance, enhancing user experience, and adapting to evolving regulatory needs.
DEVELOPMENT
The development process for Midwest Famous was all about blending compliance with creativity. Built on Shopify, the site features custom logic to handle varying state regulations, dynamic tax calculations, and shipping restrictions tied to customer location. We implemented age gates, legal disclaimers, and seamless product filtering to ensure a smooth and responsible shopping experience. Every technical decision was made with performance, security, and scalability in mind, creating a foundation that’s both legally sound and ready for growth.
The development process for Midwest Famous was all about blending compliance with creativity. Built on Shopify, the site features custom logic to handle varying state regulations, dynamic tax calculations, and shipping restrictions tied to customer location. We implemented age gates, legal disclaimers, and seamless product filtering to ensure a smooth and responsible shopping experience. Every technical decision was made with performance, security, and scalability in mind, creating a foundation that’s both legally sound and ready for growth.
The development process for Midwest Famous was all about blending compliance with creativity. Built on Shopify, the site features custom logic to handle varying state regulations, dynamic tax calculations, and shipping restrictions tied to customer location. We implemented age gates, legal disclaimers, and seamless product filtering to ensure a smooth and responsible shopping experience. Every technical decision was made with performance, security, and scalability in mind, creating a foundation that’s both legally sound and ready for growth.
PROBLEMS
One of the biggest challenges during the project was finding the right balance between SEO and the brand’s bold, playful voice. Midwest Famous has a strong personality, and we wanted that to shine through, without sacrificing search visibility or compliance. Crafting copy that was engaging, on-brand, and still optimized for keywords required a careful mix of strategy and creativity. It was a constant push and pull between personality and performance, but the result is a site that speaks to both search engines and real people.
One of the biggest challenges during the project was finding the right balance between SEO and the brand’s bold, playful voice. Midwest Famous has a strong personality, and we wanted that to shine through, without sacrificing search visibility or compliance. Crafting copy that was engaging, on-brand, and still optimized for keywords required a careful mix of strategy and creativity. It was a constant push and pull between personality and performance, but the result is a site that speaks to both search engines and real people.
One of the biggest challenges during the project was finding the right balance between SEO and the brand’s bold, playful voice. Midwest Famous has a strong personality, and we wanted that to shine through, without sacrificing search visibility or compliance. Crafting copy that was engaging, on-brand, and still optimized for keywords required a careful mix of strategy and creativity. It was a constant push and pull between personality and performance, but the result is a site that speaks to both search engines and real people.
SOLUTIONS
To solve these challenges, we took a strategic and collaborative approach. We integrated key Shopify plugins to ensure the site met all regulatory requirements, including age verification, location-based restrictions, and proper tax handling. Custom product variants were built to support bundle deals and limited-time offers, giving the brand flexibility without complicating the user experience. Throughout the process, we worked closely with the founder to fine-tune the design, messaging, and functionality, ensuring every detail aligned with the vision while staying compliant and conversion focused.
To solve these challenges, we took a strategic and collaborative approach. We integrated key Shopify plugins to ensure the site met all regulatory requirements, including age verification, location-based restrictions, and proper tax handling. Custom product variants were built to support bundle deals and limited-time offers, giving the brand flexibility without complicating the user experience. Throughout the process, we worked closely with the founder to fine-tune the design, messaging, and functionality, ensuring every detail aligned with the vision while staying compliant and conversion focused.
To solve these challenges, we took a strategic and collaborative approach. We integrated key Shopify plugins to ensure the site met all regulatory requirements, including age verification, location-based restrictions, and proper tax handling. Custom product variants were built to support bundle deals and limited-time offers, giving the brand flexibility without complicating the user experience. Throughout the process, we worked closely with the founder to fine-tune the design, messaging, and functionality, ensuring every detail aligned with the vision while staying compliant and conversion focused.
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